Digital Marketing (Modules)
1: Introduction to Digital Marketing
- Overview of digital marketing landscape
- Importance of digital marketing in modern business
- Evolution of digital marketing channels
2: Website Planning and Development
- Basics of website planning and design
- Understanding user experience (UX) and user interface (UI) principles
- Introduction to Content Management Systems (CMS) like WordPress
3: Search Engine Optimization (SEO)
- Fundamentals of SEO and its importance
- On-page optimization techniques (meta tags, keywords, content optimization)
- Off-page optimization strategies (backlink building, guest blogging)
4: Content Marketing
- Understanding content marketing and its role in digital strategy
- Creating high-quality, engaging content for different platforms
- Content distribution and promotion strategies
5: Social Media Marketing (SMM)
- Introduction to social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
- Developing a social media strategy
- Social media advertising and analytics
6: Email Marketing
- Basics of email marketing and its benefits
- Building email lists and creating effective email campaigns
- Email automation and tracking metrics
7: Pay-Per-Click Advertising (PPC)
- Introduction to PPC advertising platforms (Google Ads, Facebook Ads, etc.)
- Keyword research and campaign setup
- Optimizing PPC campaigns for maximum ROI
8: Analytics and Data-driven Marketing
- Understanding web analytics tools (Google Analytics)
- Interpreting data to measure digital marketing performance
- Using data to make informed marketing decisions
9: Mobile Marketing
- Importance of mobile marketing in the digital age
- Mobile-friendly website design and optimization
- Mobile advertising strategies and best practices
10: Digital Marketing Strategy and Planning
- Developing a comprehensive digital marketing plan
- Setting goals and KPIs for digital marketing campaigns
- Budgeting and allocating resources effectively
11: Emerging Trends in Digital Marketing
- Exploring new trends and technologies in digital marketing
- Artificial intelligence (AI), chatbots, voice search optimization, etc.
- Staying updated with industry changes and advancements
12: Practical Projects and Case Studies
- Hands-on projects to apply concepts learned throughout the course
- Analyzing real-world case studies of successful digital marketing campaigns
- Final project: developing and presenting a digital marketing plan for a hypothetical business
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